Building Lifelong Strength is Our Mission
About HUR
HUR is the world’s leading supplier of exercise solutions for active aging, rehabilitation, sport performance, and inclusive wellness markets. With over 35 years of experience, our products are powered by evidence-based Scandinavian design and pneumatic (air resistance) technology.
HUR equipment is available in over 30 countries through an international network of distributors. We maintain an ongoing collaboration with universities, knowledge institutes, and strategic partners to keep our technology at the forefront of innovation.
Research Based From the Beginning
Founded in 1989 as a research project at the University of Technology, Helsinki, the company has maintained close ties with the research community ever since, which means the latest findings are incorporated into HUR products, programs, software and consulting services.
ISO Certifications
Aiming at complete customer satisfaction HUR's Quality Management System is certified according to ISO 13485:2016 and ISO 9001:2015 covering the whole production process, from the choice of raw material to assembly, service and customer care.
Our mission
As the world-leading supplier of exercise solutions to active ageing, rehabilitation and the inclusive wellness markets, HUR’s mission is to provide the best concepts and products for lifelong strength.
HUR aims to contribute to solving the big socio-economic challenges arising from an aging society, improve quality of life for the user, increase revenues for HUR customers and lower costs for society as a whole.
OUR vision
HUR has a vision of a world where lifelong strength training is the rule rather than the exception.
That we care for the valuable lives of our fellow humans and give them strength they need for the life they deserve.
Our Values
Caring is Crucial
We care about our customers, each other and the society. We have a passion for our mission, which is evident in the way we serve.
Knowledge is Key
We know how, today and tomorrow. Innovation, research, product development, and quality are essential in everything we do.
Success is Shared
It is about impact, companionship, mutual goals, and profitability. We contribute to quality of life, a well-being society, and prospering businesses.
Our Team
Join our team!
We offer diverse roles and opportunities for our employees. Check out our open positions.