About

Building Lifelong Strength is Our Mission

By offering state-of-the-art exercise solutions for active ageing, rehabilitation and inclusive wellness.

About HUR

HUR is the world’s leading supplier of exercise solutions for active aging, rehabilitation, sport performance, and inclusive wellness markets. With over 35 years of experience, our products are powered by evidence-based Scandinavian design and pneumatic (air resistance) technology.

HUR equipment is available in over 30 countries through an international network of distributors. We maintain an ongoing collaboration with universities, knowledge institutes, and strategic partners to keep our technology at the forefront of innovation.

Research Based From the Beginning

Founded in 1989 as a research project at the University of Technology, Helsinki, the company has maintained close ties with the research community ever since, which means the latest findings are incorporated into HUR products, programs, software and consulting services.

ISO Certifications

Aiming at complete customer satisfaction HUR's Quality Management System is certified according to ISO 13485:2016 and ISO 9001:2015 covering the whole production process, from the choice of raw material to assembly, service and customer care.

Our mission

As the world-leading supplier of exercise solutions to active ageing, rehabilitation and the inclusive wellness markets, HUR’s mission is to provide the best concepts and products for lifelong strength.

HUR aims to contribute to solving the big socio-economic challenges arising from an aging society, improve quality of life for the user, increase revenues for HUR customers and lower costs for society as a whole.

OUR vision

HUR has a vision of a world where lifelong strength training is the rule rather than the exception.

That we care for the valuable lives of our fellow humans and give them strength they need for the life they deserve.

Our Values

Caring is Crucial

We care about our customers, each other and the society. We have a passion for our mission, which is evident in the way we serve.

Knowledge is Key

We know how, today and tomorrow. Innovation, research, product development, and quality are essential in everything we do.

Success is Shared

It is about impact, companionship, mutual goals, and profitability. We contribute to quality of life, a well-being society, and prospering businesses.

Our Team

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Mats Manderbacka
Founder & CEO
+358 6 832 5500
Sales
Lena Smeds-Furu
Chief Operating Officer
+358 6 832 5500
Sales
Anssi Lipsonen
Sales Director, UK, Ireland & Nordics
+358 40 549 2202
Sales
Damien Girod
Sales Director – South and West Europe, South America
+358 40 63 02 499
Sales
Timo Toivonen
Sales Director, Eastern Europe and India
+358 40 485 1153
Sales
Emily Yap
Area Sales Manager, APAC
+358 40 509 4723
Sales
Johanna Junttila
Marketing Manager, International
+358 40 662 0335
Marketing
Henna Jylhä
Marketing Manager, Finland & HR Specialist
+358 40 145 5916
Marketing
Sanna Store
Logistics Coordinator (on maternity leave)
+358 6 832 5500
Sales
Silja-Maaria Järvelä
Logistics Assistant
+358 6 832 5500
Sales
Michaela Wingren
Finance & Logistics Coordinator
+358 40 662 5488
Finance
Midori Shimada
Sales Support & Area Manager, Japan
+358 6 832 5500
Sales
Kai Ahlroth
Sales Manager, Senior & Rehabilitation Centers, Finland
+358 44 700 7300
Sales
Jaana Rossi
Sales Manager, Southern and Eastern Finland
+358 50 387 0710
Sales
Ralf Rönnqvist
R&D Mechanical Manager
+358 6 832 5500
Product Development
Sebastian  Holm
Head designer & Quality Manager
+358 6 832 5500
Product Development
Kennet Tast
Head of Software Product Development
 +358 44 582 6035
Product Development
Veroniki Alexopulos
Helpdesk Team Lead and DPO
+358 40 531 4586
Product Development
Jari-Pekka Halonen
Mechanical Engineer
+358 6 832 5500
Product Development
Juho Karhula
Product Specialist
+358 40 158 1303
Product Development
Toni Sandström
Line Manager, Assembly
+358 40 840 6347
Production
Antti Haakana
Service Manager, International
+358 40 182 5504
service@hur.fi
Service
Petri Rasinaho
Service Manager
+358 50 412 3807
Service
Kalle Männistö
Service Manager, Southern Finland
+358 40 5953 627
Service
Miska  Vakkuri
Service Technician
+358 44 5331 065
Service
Tino Tuhkunen
Service Manager, Central and Northern Finland
 +358 45 840 8495
Service

Join our team!

We offer diverse roles and opportunities for our employees. Check out our open positions.

Cases

Senior Living & Active Aging

The Breeze Point Lonsdale retirement community is the ideal place to pursue a fulfilling and active retirement with state-of-the-art amenities, stunning architecturally designed homes.

Senior Living & Active Aging

Suomen Fysiogeriatria Oy specializes in geriatric physiotherapy and comprehensive rehabilitation for the elderly, people with memory disorders and veterans at home, at nursing homes and at rehabilitation centers.

Senior Living & Active Aging

ASPIRE55 Singapore – Asia’s first virtual retirement village, is a wellbeing community for older adults over 55 years old.

Senior Living & Active Aging

Kurikka city in Finland offers free gym sessions to everyone over the age of 65, using HUR pneumatic training equipment, with an adapted training program for the elderly.

Rehabilitation & Medical

To Walk Again - Revaluation center, located in Belgium, is a post-rehabilitation center which provides adaptive sports and physical activities to persons with physical disabilities.

Rehabilitation & Medical

Physiotherapy clinic Schult in Germany offers state-of-the-art medical training therapy with HUR's pneumatic (air resistance) technology.

Rehabilitation & Medical

"HUR's Easy Access Line was developed in conjunction with the Centre, so it was an obvious decision for us to install HUR equipment when the facility was refurbished in 2002", says Mr. Ahtee.

Rehabilitation & Medical

HUR multifunction machine 5X has been installed in Tsuboi Clinic in Nagoya, Japan. The clinic offers cardiac rehabilitation along with medical examinations for heart diseases, internal medicine and diabetes.

Sport Rehab & Performance

The renovated base of ZTE Arena came into use in September of 2016, and for the new facilities ZTE chose HUR products to do high speed and rehabilitation training.

Sport Rehab & Performance

The continued success of the sport looks promising with the ongoing popularity of the handball game in Hungary, which has more than 28,000 active players across 578 teams, 54% of active players are under 18 years.

Sport Rehab & Performance

HUR was introduced to Brunei’s Sport Medicine & Research Centre (SMRC) with the aim to assist the country’s athletes and para-games athletes in strength training and rehabilitation therapy.

Universities & Schools

HUR played a pivotal role in the Olomouc University BALUO Sports Centre project. The center, designed for athletes, students, and the public, integrates cutting-edge HUR Smart Touch Cloud-based equipment.

Universities & Schools

New partnership agreement with Metropolia University of Applied Sciences

Wellness Gyms

Baia Populara Sibiu features state-of-the-art HUR SmartTouch strength training devices and software, catering to both preventive and therapeutic fitness needs.

Wellness Gyms

Discover how Hotel Kaarle transformed its gym atmosphere with HUR equipment, integrating Finnish quality and quiet design to elevate guest experiences and fitness routines.

Wellness Gyms

Actilife, a chain of fitness centers in Finland, has integrated HUR smart devices into their facilities. These modern additions enhance the workout experience for members across all their locations, offering advanced technology for improved fitness routines.

HUR is Distributed in Over 70 Countries

35
Years in the business
12K
Installations in 6 continents
50+
Team members
90
Published research with HUR

Find Your Regional HUR Distributor

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